For sale
ELANGWON.com
It sounds like a conglomerate, not a product. Very little starts life sounding that way.
Groups that own several businesses need a name that belongs to none of them.
The opportunity
Family groups across Asia are professionalising into holding companies with a dozen operating businesses and no shared brand. Elangwon can be that name — a holding company, an investment arm, or the group above several trading names.